Reaching marketing goals using mobile games is not something new. There are many strategies in the realm of web and mobile games that can be employed in order to boost your marketing efforts. In an age where PUBG or Clash of Clans is just a household name, mobile gaming has become more than just a pastime activity.
It has grown into a major industry that spans markets, nations, and cultures. And famous brands are well-aware that its users are among the most valuable populations for advertisers who aim to grow a massive online presence.
Non-game brands are rapidly realizing that they can access the mobile game market to promote their product, whether it’s a simple laundry detergent or the entire Avengers movie franchise.
The unfortunate part is that most companies still scoff at the idea of mobile games, stereotyping the gamer market as mostly made of nerdy adolescent males. But it shouldn’t be the case, considering how mobile game advertising has helped many companies grow their sales significantly.
Below are the reasons your brand can benefit from mobile game advertisement:
1. Gamer demographics have radically changed.
As mentioned earlier, the common gamer nowadays is not really a teenage boy. In the United States, 62% of registered mobile gamers are women age 35 to 44. Almost a quarter of the entire video gamer population in the U.S. are aged 50 years and above.
So what led to this big switch? Apparently, the diversity of games available in app stores has exponentially multiplied these past few years. Players now have a myriad of choices, including simple and casual titles that require less commitment or training.
This means if more than half of the mobile gamers are busy women who mostly play games is to unwind, casual games are an ideal place for brands to place ads.
2. Rewards = Positive Brand Association
Many people think all mobile gamers hate ads but it’s actually the opposite. Most mobile game players are perfectly fine with viewing ads in exchange for in-game rewards such as bonus content, extra lives, or power-ups. Rewarded video has changed mobile ads into something that is not considered a forced intrusion.
Instead, they can turn into opt-in experiences that positively reinforce. Seamlessly blended into a game, rewarded video creates emotional and memorable experiences, which can boost your audience’s purchase intent further down the customer journey map.
3. Games create experiences for your audience.
A lot of people turn to mobile games to escape or relax, which means you can expect them to check any distraction or negativity at the door. They often enter a mobile game excited, lighthearted, and with a receptive state of mind, making it an excellent setting for an ad. Placing an advertisement creates a natural and positive association with your brand.
Good advertising is defined by showing the right ad at the right place and time. Because mobile games put people in a happy state, it’s easier to engage and later on convert them. Regardless of its subject matter or genre, a mobile game is a powerful tool for the user. That sense of trust is then what turns casual gamers into loyal users.